Several Guatemalan food and beverage companies took advantage of current global trends such as formulas for instantaneous products, prepared high-nutrition drinks and dessert for pets that can also be consumed by humans to offer new products and increase sales on 2018, which showed a 3% increase compared with 2017.
Diversification was on top of AGEXPORT’s Food and Beverage Commission strategy for 2018. Small and medium companies in this industry developed new products that met current global trends, leading to US$1.78 billion in exports on 2018.
Members of AGEXPORT’s Food and Beverage Commission developed new products focused on two current trends: 1) health and sustainability; and 2) products that meet consumers’ current lifestyle. Due to this, products developed on 2018 included coffee pods, collagen gummies, mix-seeds snacks, high-nutrition beverages, formulas for instantaneous crepes, among others. The most important market for these products is Central America, a region that purchases almost 50% of Guatemalan food products and beverages. These products include cooking oil, beverages, alcoholic drinks, cereal-base products, sugar and confectionery, animal protein products (meat, fish and seafood) and fruit-base products; said Mrs. Jennifer Mendoza, coordinator of AGEXPORT’s Food and Beverages Commission.
To expand the commission’s scope and expand their markets and products, food and beverage companies participated on international events such as Expo Walmart in Costa Rica, Expo Antad in Mexico, Kaoshiung Fair in Taiwan, as well as being part of delegations of trade missions in Panama, the United States and Germany.
This industry promotes entrepreneurship and the integration of small and medium firms to global markets. On 2018 this Commission trained more than 600 businessmen in topics such as: manufacturing best-practices, microbiology, sanitary and environmental licenses, with support from the European Union’s AL-Invest 5.0 program.
Among our activities, we started technical assistance projects focused in HACCP (critical control points and risk analysis), with support from the European Union’s More Competitive Cooperatives and SMEs program. These projects focus on implementing food safety processes and increasing the quality of Guatemalan products to meet all standards demanded by international clients, said Mrs. Mendoza.