During the morning of Wednesday, April 12, the Plastics Commission of the Manufacturing Sector and the Department of Market Development and Trade Promotion of the Guatemalan Association of Exporters -AGEXPORT- developed the workshop “Use of the Brain platform and Connecting Best Markets”, in order to release product trends and export options, at the same time, strengthen business profiles of partner companies.
The workshop was aimed at partner companies dedicated to providing raw materials, as well as plastic manufacturing and recycling. The partners obtained new knowledge from digital tools, which aim to provide product trends in the countries of interest, thus knowing the options for export.
What does Brain do?
- It provides valuable information to companies in a personalized way, adapting to their needs.
- Facilitates decision making to generate business, becoming a strategic ally.
- Provides data in real time.
What is Connecting Best Markets?
It is the business linkage platform for AGEXPORT, a tool whose purpose is to facilitate business opportunities, connecting the Guatemalan exportable supply with international buyers. To meet the objective of the platform, there is a buyer selection process, which is detailed as follows:
- Identify the prospect.
- Verify the product and the company.
- Contact the company.
In this way, partner companies can use these digital tools to find out about market trends, in the same way, make their products known and thus be perceived by international buyers. To learn more about the platforms and their benefits, those interested can contact the email: byron.estrada@agexport.org.gt
