The European consumers have an increasing interest in new flavors and variety of fruits and vegetables produced in Latin America. It is like Guatemala, throught the delegation from Agexport Agricultural Sector, will present for three days the exportable offer from the country with products as snow pea, sweet pea, French bean, mini vegetables, Rainbow carrots, Persian and dehydrated lime, rambutan, avocado, sweet potato ,malanga, sweet cassava, plantains, chayote, at most than 40,000 visitors from 132 countries who come to the most important commercial platform in Europe for vegetables and fruits, Fruit Logistica, which is taking place this year in Berlin, Germany.
“During 2021, 4.5 portions of fruits were consumed per person in the United Kingdom, this being the main country of consumption of these, followed by France and Spain. Due this data is that we see the importance of this fair for the agricultural sector and especially for fresh fruits and vegetables; It is like for more than 30 consecutive years we have raised the agricultural offer of Guatemala”, commented the leader of International Agricultural Pavilions of AGEXPORT Luis Fernando Teo.
According to data from the AGEXPORT Market Intelligence Unit, as of December 2022, among the products that Guatemala exported the most to Europe were fresh or dried plantains (US$48,934,491), followed by green peas, chickpeas, and peas (US$48,934,491). $12,672,009) macadamia nuts (US$5,400,804), avocado (US$5,205,667) and raspberries, blackberries, and mulberries (US$3,247,503).
New flavors and health care among the main trends in the European market
In the last two years, the lifestyle of Europeans has undergone a significant change and has encouraged more consumers to lean towards a healthy and sustainable diet.
This change of mentality is a great opportunity for the Guatemalan agricultural sector, since the European market at the moment of consuming fresh products makes its choice mainly based on three factors: 1. Interest in new flavors, 2. Attention to health and 3. The improvements in packaging for transport.
“We have five companies belonging to the Agexport Agricultural Sector that will be at Fruit Logistica and that will surely be a good opportunity since products such as fresh fruit have 43% interest among buyers who attend, in addition to 28% of fresh vegetables. In the same way, the majority of visitors have leadership and management positions and at least 85% have positions related to acquisitions and purchases with power of decision”, added Teo.
Among the companies that will participate are Don Limón, Frutesa, UNISPICE, Molina Group and PILZSCHINLER. The Guatemalan stand Beyond Expectations and AGRITADE Will have m², where products from Guatemalan companies in the producing and exporting sector will be exhibited, which will stand out that the country has high standards of quality, safety, and competitiveness of each of our products in the agricultural area.
