Fruit Logistica, the most important gateway for fresh agriculture products into the European market, exhibited in Berlin from February 6-8th, 2019 a wide variety of Guatemalan products. This was possible thanks to an alliance made by AGEXPORT’s AGRITRADE platform, its Market Development and Trade Promotion department, the Guatemalan-German Chamber of Commerce and Industry and the European Union’s AL-Invest 5.0 program.
For more than 20 years, Guatemala has participated in Fruit Logistica, displaying that its agriculture products comply with the highest quality and food safety standards. Due to this, nowadays Guatemalan snow peas are the third non-traditional agriculture product that Europe imports from Guatemala.
AGEXPORT’s AGRITRADE platform has continuously worked to develop different agricultural products for the taste of different customers around the world, which demand high quality and food safety standards, such as Europe. With this in mind, the “Guatemala Beyond Expectations” Pavilion, exhibited our snow peas, zucchinis, mini vegetables, avocados, lemons (fresh and dehydrated), blackberries, rambutan, plantains, mangoes, sweet potatoes, malanga, yucca, Brussel sprouts, blueberries, blackberries, strawberries, among others. We are confident that Guatemala will close several contracts as a result of our participation at Fruit Logistica as we know that 45% of all attendees of the event sought fruits and 33% looked for vegetables; said Mr. Luis Tello, Vice-president of AGEXPORT’s AGRITRADE Platform.
The Guatemalan delegation at Fruit Logistica displayed national agriculture products on a 1,184 sq. ft. “Guatemala Beyond Expectations” Pavilion, with the presence of companies like: Royal Produce, Frutas Tropicales de Guatemala, Coroporacion ARSO, Don Limon, Ixin Quesal, UniSpice, Special Fruit & Vegetables Exports and Empresa Portuaria Quetzal.
Fruit Logistica is an excellent opportunity for business-making and networking with supermarket chains, distributors, supply chains, among others. It is also a unique experience to learn about world trends and innovations in the agriculture field. We were also proud to see for the first time at this event the participation of a Guatemalan businesswoman on a special Central American forum. Mrs. Gloria Elena Polanco, one of the first exporters of agriculture products to Europe more than 20 years ago, was selected to participate at this special forum, said. Mr. Tello.
The forum, called “Central America meets all European quality and sustainability requirements: best practices and challenges” was organized by the Dutch Centre for the Promotion of Imports from Developing Countries (CBI) to display Central American agriculture exporters that wanted to trade products in Europe.
At Fruit Logistica we also promoted our 19th edition of AGRITRADE Expo & Conference 2019, which expects to attract more international buyers to join the more than 150 buyers that we have already confirmed, said Mr. Luis Tello.
If your company is interested in participated at AGRITRADE Expo & Conference 2019, please contact Mrs. Ruth Estrada at ruth.estrada@agexport.org.gt or call (502) 2422-3618
Guatemalteca, periodista desde hace 10 años. Apasionada por la comunicación. @avides_vgt
