From local producers to exporters of poinsettias

From San Andres Itzapa in Chimaltenango, Holland’s Plants, a member company of AGEXPORT’s Ornamentals Commission, exports 80% of its production of poinsettias to the Salvadoran market.
Mr. Santiago Pocon, manager of Holland’s Plants commented on how he started his business and how he manged to take this Guatemalan company to conquer international markets.