Agexport Hoy

Top Menu

  • Inicio
  • Nosotros
  • Intranet
    • Agex Pro U
    • Página ISO / Documentos internos
    • Click GH
    • Sistema de Viáticos
    • Presupuestos
    • Services Desk
    • Sistema Integrado SG
    • CRM
    • Media Ticket (diseño y marketing digital)
    • Plan de Compras
  • AGEXPORT
  • galardon
  • AGEXPORT NEWS
  • Sala de Prensa
  • Contacto

Main Menu

  • Agexport
    • Podcast
  • Opinion
  • Sectores de Exportación
    • Acuicultura y Pesca
    • Agrícola
    • Contact Center y BPO
    • Manufacturas
    • Servicios
    • Vestuario y Textiles
  • Tendencias y Negocios
  • Servicios al Exportador
  • Sostenibilidad Empresarial
    • Exportadores Unidos por Guate
  • Impacto Rural
  • Inicio
  • Nosotros
  • Intranet
    • Agex Pro U
    • Página ISO / Documentos internos
    • Click GH
    • Sistema de Viáticos
    • Presupuestos
    • Services Desk
    • Sistema Integrado SG
    • CRM
    • Media Ticket (diseño y marketing digital)
    • Plan de Compras
  • AGEXPORT
  • galardon
  • AGEXPORT NEWS
  • Sala de Prensa
  • Contacto

logo

Header Banner

Agexport Hoy

  • Agexport
    • Podcast
  • Opinion
  • Sectores de Exportación
    • Acuicultura y Pesca
    • Agrícola
    • Contact Center y BPO
    • Manufacturas
    • Servicios
    • Vestuario y Textiles
  • Tendencias y Negocios
  • Servicios al Exportador
  • Sostenibilidad Empresarial
    • Exportadores Unidos por Guate
  • Impacto Rural
  • A partir del 13 de enero 2021 pierden vigencia disposiciones emitidas durante el Estado de Calamidad Pública para gestionar trámites de registros sanitarios, inspecciones sanitarias de nuevos productos, licencias para manejo de sustancias y precursores químicos ante el Ministerio de Salud

  • Regale una Navidad sin frío a más de 500 niños del altiplano

  • Por qué el futuro de las frutas y verduras enlatadas está en Europa (y cuánto podrían crecer las ventas)

  • Este es el secreto mejor guardado del camarón guatemalteco de exportación

AGEXPORT NEWS
Home›AGEXPORT NEWS›AGEXPORT identified new consumption trends that will guide Guatemalan companies

AGEXPORT identified new consumption trends that will guide Guatemalan companies

Por Andrea Vides
7 junio, 2020
78
0
Compartir:
e-commerce en tiempos del COVID-19

A recent study made by AGEXPORT revealed that despite the fact that Guatemalan exports will decrease in 2020, the impact with not be higher than -10% as the more than 4,000 goods and services exported by Guatemala reacted differently to the COVID-19 crisis. The methodology implemented for this study involved both a quantitative analysis, as well as trends and interviews with businesses to validate the data analysis.

We drafted and presented a proposal to the government authorities to guarantee salaries and income of Guatemalans during the COVID-19 crisis, as well as alternatives to guarantee business continuity during this period. This proposal consists of four phases: 1. Survival actions; 2. Going “back to normal” (June 2020); 3. Recovery (second semester of 2020); and 4. Growth period (2021). We are in constant communication with our member companies to identify their needs during this period, which, at this moment, are related with access to financial alternatives; said Mr. Amador Carballido, AGEXPORT’s CEO.

AGEXPORT’s Competitiveness Department prepared an analysis of the impact of COVID-19 on exporting firms. During the first quarter of 2020, Guatemala was on an economic uptrend, reduced the impact that Guatemalan firms will face in 2020 due to the pandemic. Furthermore, Guatemala will experience a lower recession in 2020 compared with the rest of Central America. Economic growth forecasts for Guatemala are of -2% for 2020, while the Central American average is of -3.94%.

Exports will suffer a decrease as well, but we estimate it of no more than -10%, as goods and services are reacting in different ways during this emergency. We found that different exporting sectors, such as services, are currently supporting business to continue operations, with services such as technology firms developing different delivery apps. Industries like food and beverages, chemicals, detergents, soaps and essential oils are currently experiencing growth rates of up-to 150% on their local and international sales; said Mr. Jose Chavez, Analyst of AGEXPORT’s Competitiveness Department.

On the other hand, contact centers & BPOs are currently operating on “home office” modes, providing services for government institutions, banking, insurance, medical services and fast food chains that are available 24/7.

Among the different scenarios that we developed, we have an estimation of a 7.5% decrease in exports for 2020, which would translate to total exports for US$10.3 billion. For services, we estimate a 23.6% decrease (US$2.8 billion). The negative impact for 2020 will be different for each good and service, and so will be the recovery expected for 2021. The ones that have the best expectations for 2021 are tradable goods and services focused to guarantee business operations. Products like furniture, though, will be more severely impacted as consumption patterns are currently changing. During this crisis, customers will focus on “value for money” and avoid premium goods and services as these will not be a priority; said Mr. Chavez.


Based on this analysis and with the objective of providing information and alternatives for Guatemalan exporters to shift their strategies and recover from this crisis; AGEXPORT’s Market Development and Trade Promotion Department published a study on the consumption trends that will follow the COVID-19 crisis.

How to take advantage of the “new normal”? This was the question that based the analysis, trying to identify new consumption patterns, behaviors and buying decisions. Mainly, consumers are now prioritizing hygiene, security, traceability, online shopping and social distancing. Consumers are also focusing on only basic products and reducing budget for non-essential products and services.

Overall, we identified four clear trends: first, technology. Baby boomers are now learning to do online shopping and online payments. Second, no-touch pay, safe electronic payments from mobile devises. Third, online shopping due to the social distancing restrictions and preference of consumers of avoiding human contact. Lastly, fast delivery: purchases made from mobile devices which are expected to be delivered on a short period of time; said Mrs. Paola Álvarez, manager of AGEXPORT’s Market Development and Trade Promotion department.

Mrs. Álvarez also remarked that Guatemala’s economic recovery will consider three phases: 1. Incorporation of a scenario focused on the demand of basic food products; 2. Internalizing a business scenario where companies will need to adapt to changes such as a Christmas period with higher online purchases and more social distancing; 3. A recovery for tourism companies, needing to obtain new certifications and travel alternatives in order to win customers.

AGEXPORT identified six alternatives to re-invent Guatemalan exporters: 1. Keeping a diversified portfolio of goods and services, and promoting a constant transformation of this portfolio; 2. Managing a large network of international contacts; 3. Receiving constant feedback from customers and suppliers; 4. Keeping a systemic mindset and be ready to expand knowledge; 5. Participation from the labor force on transformation processes; and 6. Establishing a governance system.

One of the industries that has been impacted the most with the current crisis is tourism. For these companies, we identified trends focused on offering clients unique experiences with the usage of technology. Innovative tools such as tourism marketing with 3D technology, as well as increasing trust of clients by publishing all protocols implemented to guarantee safety of clients. Displaying all certifications, alliances, innovations and other actions focusing on the client will be key as well. Lastly, focusing on tailored experiences when developing new products and services will benefit this industry; said Mrs. Álvarez.

EtiquetascompetitivenessMarket Development and Trade Promotion
Artículo anterior

How is food consumption going to change ...

Siguiente artículo

The most important segments of e-commerce during ...

0
Shares
  • 0
  • +
  • 0
Andrea Vides

Andrea Vides

Guatemalteca, periodista desde hace 10 años. Apasionada por la comunicación. @avides_vgt

Artículos relacionados Más del Author

  • competitividad de Guatemala
    AGEXPORT NEWS

    AGEXPORT joined hands with Del Valle University to boost Guatemala’s competitiveness

    29 junio, 2018
    Por Andrea Vides
  • exportaciones guatemaltecas
    AGEXPORT NEWS

    A special mission from the International Monetary Fund received AGEXPORT’s job creation proposal

    29 mayo, 2019
    Por Andrea Vides
  • gestión de instrumentos ambientales
    AGEXPORT NEWS

    Six steps to obtain a certificate of low impact on the environment

    10 julio, 2020
    Por Andrea Vides
  • FECAEXCA
    AGEXPORT NEWS

    Central American trade associations analyze regional trade challenges

    23 julio, 2019
    Por Andrea Vides
  • exportaciones guatemaltecas vía marítima
    AGEXPORT NEWS

    The Top 10 states for Guatemalan firms to do business with in the United States

    28 agosto, 2018
    Por Andrea Vides
  • Misiones Comerciales de Guatemala
    AGEXPORT NEWS

    Agriculture and Manufacturing companies seek trade opportunities in Panama

    29 abril, 2019
    Por Andrea Vides
0

Recomendaciones para ti

  • Thermoplástica: desde empaques y envases a insumos de protección para evitar contagios por COVID-19
    ManufacturasEnGuate

    Thermoplástica: desde empaques y envases a insumos de protección para evitar contagios por COVID-19

  • La clínica pionera en Guatemala para el tratamiento de la insuficiencia venosa
    ServiciosEnGuate

    La clínica pionera en Guatemala para el tratamiento de la insuficiencia venosa

  • Los guatemaltecos que desarrollaron un sistema de gestión de incidentes de ciberseguridad para el Canal de Panamá
    ServiciosEnGuate

    Los guatemaltecos que desarrollaron un sistema de gestión de incidentes de ciberseguridad para el Canal de Panamá

Sectores de Exportación

  • DestacadasManufacturas

    Obtenga el mayor provecho de su Smartphone: cómo tomar fotos con su celular

    Colaboración y video: Sofía Valdez No hay duda de que muchas de las actividades que realizamos diariamente son a través de los celulares y prueba de eso son las fotos ...
  • DestacadasgalardonServicios

    A.R. producciones empresa guatemalteca que brinda servicios de exportación para plataformas como Amazon ...

    Como un soñador curioso, así inició Erlin Ayala al conocer el mundo de la pantalla chica siendo un joven en su último año del nivel de diversificado realizó sus prácticas ...
  • DestacadasManufacturas

    Exportación de nuevos productos, crecimiento en el mercado nostálgico en Estados Unidos y nuevos canales ...

    La Comisión de Alimentos y Bebidas de AGEXPORT afrontó la pandemia con innovaciones que les permitió apostar por productos saludables y orgánicos, algo que llevaron a los consumidores a través ...
  • DestacadasManufacturas

    Guatemala contribuyó a reforzar el sistema inmunológico de Centroamérica, Estados Unidos, México y otros países ...

    Algunos subsectores que conforman la Comisión de Manufacturas Diversas de AGEXPORT alcanzaron un crecimiento importante durante el 2020, siendo estos: agroquímicos (29%), químicos (14%), productos farmacéuticos (11%), vidrio (38%), calzado ...
  • DestacadasServicios

    SIEXpertos, una estrategia innovadora para el posicionamiento de nuestras empresas asociadas en los mercados nacionales ...

    Nueve categorías de servicios con calidad internacional: ambientales, contables y tributarios, fortalecimiento empresarial, logística, transporte, financieros, legales, Knowledge Process Outsourcing (KPO) y servicios industriales, son los que integran el portafolio ...

Otras secciones

  • IMPACTO RURAL
  • TENDENCIAS Y NEGOCIOS
  • SERVICIOS AL EXPORTADOR
  • SOSTENIBILIDAD EMPRESARIAL
    REPORTAJE DE LA SEMANA

CONTÁCTENOS

15 avenida 14-72, zona 13, GCA-01013
Ciudad de Guatemala, Guatemala, C.A.

agexporthoy@agexport.org.gt

(502) 2422 3400
  • Recent

  • Popular

  • La Semana de la Exportación

    Innovar en los negocios a través de la Inteligencia Artificial

    Por Redacción AGEXPORT HOY
    15 enero, 2021
  • Obtenga el mayor provecho de su Smartphone: cómo tomar fotos con su celular

    Obtenga el mayor provecho de su Smartphone: cómo tomar fotos con su celular

    Por Redacción AGEXPORT HOY
    15 enero, 2021
  • 28 de Enero, fecha en que se realizará el Galardón Nacional a la Exportación

    28 de enero, fecha en que se realizará el Galardón Nacional a la Exportación

    Por Raquel Müller
    14 enero, 2021
  • Chia, stevia, ajonjolí y amaranto nuevas propuestas de cultivo para Jalapa

    Por Redacción AGEXPORT HOY
    21 noviembre, 2013
  • Maestría para administración de PyMes desde su casa u oficina

    Por Redacción AGEXPORT HOY
    21 octubre, 2013
  • Feria Chapina 2013, puerta para entrar al mercado nostálgico de EE.UU..

    Por Redacción AGEXPORT HOY
    26 febrero, 2013

Síguenos

© AGEXPORT 2021