A delegation of 18 innovative companies of the information and communications technologies (ICT) industry travelled to Germany from June 4 to 16th to consolidate their business relations with German clients.
This business trip was part of a training program for managers established on the ‘FACILIDAD’ program of the German Development Cooperation agency (GIZ).
The ‘Managers Program’ has allowed us to build strong business relations between Central American and German companies which, in turn, represent sales of more than two million dollars. With the second edition of this Program, we seek to not only consolidate those bilateral relations but also raise the competitiveness of those participant firms, explained Mrs. Irina Kausch, director of the ‘Facilidad’ program at GIZ.
This business trip to Germany seeks not only to promote an improvement on the competitiveness conditions of businesses in the region but would also be a good opportunity for export promotion agencies of Central America to know first-hand the German market and identify needs in their countries to boost trade with this European country.
The Guatemalan delegation that travelled to Germany was formed by four important companies: Homeland (cloud software producers for education, financial and commercial clients), Interservicios (marketing services), Econova (experts on energy-saving solutions) and Jumay (software developers, recruitment experts and IT outsourcing firm).
The Managers Program is jointly executed by the export promotion agencies of Central America PROESA, PROCOMER, PROHONDURAS and AGEXPORT jointly with the German cooperation agency GIZ through its ‘Facilidad’ Program and the German Economic Cooperation and Development Ministry.
This program allows Guatemalan firms to improve its selling skills by providing knowledge on market intelligence, business strategies and pitching skills. As well, it represents a great opportunity for our firms to establish strategic alliances and get to know how German companies work in terms of technology and innovation, said Mr. Fernando Suriano, Director of the Services industry at AGEXPORT.
Because of the event, the four companies representing Guatemala in Germany are expected to establish business deals and strengthen existing relations between Central America and Germany.
To date, 18 Central American companies have 27 ongoing agreements with German clients thanks to the first edition of the Managers Program, said Mrs. Kausch.